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Green Festival Comes to NYC for the First Time!

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4/22/12 The national Green Festival, celebrated in major U.S. cities finally came to New York for Earth Day 2012!  25,000 people came to the Javits Center to learn about the latest environmental issues, hear dynamic expert speakers, see an ecofashion show, and network with like-minded entrepreneurs —see www.greenfestivals.org/nyc/updates/.

Here are a few of the coolest things I saw:

1)     My favorite: pot planters that are made from rice, wheat, and/or bamboo fibers so are fully biodegradable when buried in soil. The same small pots serve as soy candle holders, and the “wax” can be used as a skin moisturizer. So one product serves as a candle, lotion, then a planter, and finally biodegrades. Brilliant! See myfirstecopot.com

Biodegradable Candle/Pot

2)     T-shirts by Playback made out of the plastic originally used to make X-rays! The tag says “Transforming images of broken legs into clothing made better by recycling.” The company assures that it is radiation- free : ) They also make tees out of recycled plastic bottles. See playbackclothing.com.

T-shirt made of Xrays

3)     Why must birthday parties create waste? I love the idea behind Susty Party — bamboo party plates and tableware in pastel colors, that can say “Happy Birthday”, and colorful paper straws, all of which are biodegradable. If you need green party supplies, see www.sustyparty.com.

Susty party supplies!

4)     A green Monopoly-type game called Green Business Owner (GBO) Hawaii. (See http://greenbusinessowner.com/about/gbo-hawaii/). The creator told me he visited a Green Festival 2 years ago in DC feeling cynical about the world, but was so inspired that he created his product and now he is an exhibitor!

GBO Hawaii Eco-Game

Another cool thing I learned: Ford is using soy, corn, and even sweet potato to make plastics in their interior car parts. See my post about this at GreenLivingGuy.com.

Plant-based Ford car components

But my favorite part—the Ecofashion—see my next post about that!

LI Small Farm Summit Inspires Gardeners & Foodies

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      The 2012 Small Farm Summit on 4/14/12 was the culmination of months of dedicated work by the North Shore Land Alliance, and numerous Long Island gardening, local food, and healthy school lunch advocates. Hundreds came to Hofstra University to hear football-player-turned-farmer Will Allen of “Growing Power” from Wisconsin, and Renegade Lunch Lady and Author, Chef Ann Cooper (See ChefAnn.com). Will Allen started the day with many success stories of projects he’s started, teaching kids how to grow their own food in urban areas. (See www.growingpower.org). I also got to hear about innovative rooftop farms like Brooklyn Grange, a 40,000 sq ft farm growing on warehouse roof in Long Island City, Queens. (See http://www.brooklyngrangefarm.com). On a scary note, Professor Birgit Woelker, Nassau Community College, reminded us of the many reasons to be concerned about genetically modified crops being grown around the globe, the need for labeling here in the U.S. (See http://tinyurl.com/GMO-NO). I also learned how to make a vertical green wall from teacher Steve Ritz of  Green Bronx
Machine (greenbronxmachine.weebly.com/index.html).

With numerous exhibits and workshops happening at once, the Farm Summit was a smorgasbord of positive learning and sharing. Glad I got to be a volunteer and a sponsor as Green Inside and Out Consulting, to help make this day a wonderful success. See http://www.smallfarmsummit.com/.

Beth Fiteni & Will Allen, Growing Power
Professor Birgit Woelker says no to GMOs
Steve Ritz, Green Bronx Machine, displays a vertical green wall made by his students

Greenfaith Hosts “Ground for Hope” in Westchester

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One of the main inspirations for the formation of the LI Interfaith Environment Network (LIIEN.org) was Greenfaith, a NJ-based nonprofit that helps faith institutions to embrace sustainability values and to take action as role models in their communities. Run by the charismatic Reverend Fletcher Harper, Greenfaith provides numerous programs to engage the faith community in environmental stewardship, including hosting forums entitled “Ground for Faith.”  On March 11, 2012 a forum was held at Iona College in New Rochelle, NY in collaboration with multiple local partners. Topics included food and faith, sacred texts and the earth, and green facility management. The day also featured multi-faith prayers from Christian, Jewish, Muslim, and Buddhist traditions, centered on the shared wish to bring about a spirit of awareness and stewardship. A very inspiring day indeed, which we hope to re-create on Long Island in 2013, so stay tuned…. For more info see Greenfaith.org.

Vegetarian Food Festival Nourishes NYC

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Thousands packed the Metropolitan Pavilion on March 4-5, 2012 for the annual NYC Vegetarian Food Festival. The event, run by U.S. Veg Corp, featured multiple speakers, cooking demonstrations, and performances. Vendors offering food samples were popular spots for the enthusiastic crowd of attendees. Exhibitors included educational and advocacy groups, as well as companies selling vegan marshmallows (regular marshmallows contain gelatin, which is made from animal collagen), jewelry made of vegetables, and books. One new product I had never heard of was Sacha Vida, an oil made from the seed of the Amazon’s Sacha Inchi tree, and is very high in Omega 3 oil (sachavida.com). This is a healthy, more humane alternative to fish oil. See nycvegfoodfest.com and USVegCorp.com for info on future events.

Rynn Berry, Author of the Vegan Guide to NYC

 

 

Author and Green Marketer Jacquie Ottman Speaks in NYC

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J. Ottman spoke 2/28/12 for a “Conversation Sparkers” event organized by Greendrinks NYC

When I first met Jacquie Ottman, President of J. Ottman Consulting, she told me she’s been doing green marketing research since before the Exxon Valdez spill 2 decades ago. Her presentation and book, the New Rules of Green Marketing, validated that claim, by showing years of data explaining why consumers buy green products or not, and what obstacles companies must overcome when marketing green. Consumers can be broken into the LOHAS (Lifestyle of Health & Sustainability) group which always considers the eco-friendliness of their purchases, to drifters, who go either way, to non-convincables, with several other categories in-between. Since sometimes consumers may not know the benefits of greener products, she advocates a life cycle approach whereby the company communicates clearly how their product has a lower impact during production, how it can be used efficiently during the use stage, and finally how it can be disposed of properly. Consumers also want to know how it’s better for them, specifically in reduced cost, so she anticipates seeing more product labeling with much more information so that products can be more easily rated and compared.

Greenbiz Founder Joel Makower Speaks at Greenspaces

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Beth Fiteni & Joel Makower at Greenspaces, NYC

I am fortunate enough to be renting desk-time at Greenspaces, a wonderful location near Chinatown in NYC for green entrepreneurs to set up and work without having to pay for their own office & overhead (www.greenspaceshome.com). It is also home to EcoSalon, a location for events including a recent lecture by Joel Makower, founder of Greenbiz.com, and author of 20 books including “Strategies for the Green Economy,” “The Green Consumer,” and “Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World.”  He spoke about 1) communal consumption — for example, instead of every home buying a power drill, one is shared by a neighborhood, or even, one car being used by multiple people — one person uses it when the other doesn’t need it. This is a way to reduce overall consumption of resources while still meeting everyone’s needs. 2) He said people generally are only motivated to buy “greener” products if they are somehow “better” — either cheaper, or have more value because they work better, are healthier etc. 3) He also mentioned that some companies are doing more to reduce their environmental impacts than they admit publicly, because they fear opening themselves up for criticism that they are still not doing enough. It was a thought-provoking discussion from someone who clearly has an ear to the ground on green trends. See www.makower.com.

“Every week you make dozens of decisions that directly affect the environment of the planet Earth. At work, at home and at play, whether shopping for life’s basic necessities or its most indulgent luxuries, the choices you make are a never-ending series of votes for or against the environment.” — Joel Makower